In today's experience-driven economy, users don't just buy products—they buy trust.
At the same time, platforms seek ways to protect their operations, revenue, and reputation. Whether it's a loan default, a canceled event, or a delayed delivery, platforms assume real financial and reputational risks when something goes wrong.
That's why embedded protection is becoming essential in digital services. It's not about selling traditional insurance, but offering integrated protection—for both users and platforms—without regulatory burdens or operational complexity.
Historically, insurance has been a separate and complex process, disconnected from the moment of need. But digital businesses are changing that logic. They want to:
Embedded protection solves this with a parametric, automated, and easy-to-integrate model.
| Feature | Traditional Insurance | Embedded Protection (InsureHero) |
|---|---|---|
| Purchase Experience | Separate process, long forms | Built into user flow (e.g. checkout) |
| Claims | Manual, lengthy evaluation | Automated, event-triggered |
| Regulation & Licensing | Heavy regulatory burden | Handled entirely by InsureHero |
| Integration | Rarely digital or flexible | Simple APIs, widgets, or chatbots |
| Activation | Generic, policy-bound | Flexible, contextual, customizable |
| Time to Market | Months | Days or weeks |
At InsureHero, we've developed a set of ready-to-use protection products—pre-configured, tested, and available for launch without licensing requirements.
Problem: In B2B marketplaces and credit-based platforms, defaults impact liquidity, cash flow, and operational continuity.
Solution: Credit Protection compensates the platform in case of default—allowing operations to continue without absorbing the full loss.
Example: A wholesale-to-retail marketplace offers 30-day payment terms. If the store doesn't pay after the grace period, the protection is triggered automatically. No paperwork. No collections. Just continuity.
Best for:
→ No. InsureHero provides the full regulatory and operational structure — you just offer it as added value.
→ Yes. Our products can be white-labeled to match your brand, tone, and user experience.
→ Most clients go live in a matter of weeks, depending on the flow and channel.
→ Not exactly. While risk is assumed by insurers or partners, the product behaves more like a contextual, automated, digital service.
We've already built the tools, structured the products, and packaged everything into a managed service—so you can launch with no friction, no risk, and no delays.
InsureHero
Embedded protection. Frictionless. Fully managed. Ready to go.
